Cookie Policy

Effective Date: June 24, 2026  |  Last Updated: June 24, 2026

1. Introduction

Welcome to East Coast Wings ("we," "us," or "our"). This Cookie Policy applies to our website ecwingsnow.rest and explains in detail how and why we use cookies and similar tracking technologies when you visit our site.

By continuing to use our website, you consent to our use of cookies as described in this policy. You may withdraw your consent at any time by following the instructions provided in the "How to Manage Cookies" section below.

This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, both of which are available on our website. If you have any questions, please contact us using the details at the end of this page.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work more efficiently, as well as to provide reporting information about how the website is used.

Cookies set by the website owner (in this case, East Coast Wings) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics.

Cookies do not typically contain any information that personally identifies a user. However, personal information that we store about you may be linked to the information stored in and obtained from cookies. For more information on how we handle your personal data, please see our Privacy Policy.

2.1 How Do Cookies Work?

When you visit our website for the first time, our server sends a cookie to your browser, which stores it on your device. Each time you return to our website, your browser sends this cookie back to our server. This allows our website to recognize your device and remember information about your visit, such as your preferred language, login status, items in your cart, and other settings.

Cookies can be either session cookies or persistent cookies:

  • Session Cookies: These are temporary cookies that exist only during your browsing session. They are deleted automatically when you close your browser.
  • Persistent Cookies: These cookies remain on your device after your session ends. They are activated each time you visit the website that created them and remain until they expire or are deleted manually.

2.2 Similar Tracking Technologies

In addition to cookies, we may also use other similar tracking technologies on our website, including:

  • Web Beacons (Pixel Tags): Small graphic images embedded in web pages or emails that allow us to track page views, email opens, and user behavior.
  • Local Storage: A browser feature that allows websites to store data locally on your device, similar to cookies but with greater storage capacity.
  • JavaScript Tags: Scripts that collect information about how you interact with our website.
  • Fingerprinting: Techniques that collect information about your device configuration to create a unique identifier.

3. Types of Cookies We Use

We use four main categories of cookies on ecwingsnow.rest. Below is a description of each type and its purpose:

3.1 Strictly Necessary / Essential Cookies

These cookies are essential for our website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, certain services on our website cannot be provided.

You can set your browser to block or alert you about these cookies, but some parts of the website will not then work correctly. These cookies do not store any personally identifiable information.

3.2 Analytics / Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.

If you do not allow these cookies, we will not know when you have visited our website and will not be able to monitor its performance. We use Google Analytics as our primary analytics provider.

3.3 Functional Cookies

These cookies enable enhanced functionality and personalization of our website. They may be set by us or by third-party providers whose services we have added to our pages. They remember choices you make (such as your username, language, or region) and provide enhanced, more personalized features.

If you do not allow these cookies, some or all of these services may not function properly, and your browsing experience may be less personalized.

3.4 Advertising / Targeting Cookies

These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not directly store personal information but are based on uniquely identifying your browser and internet device.

If you do not allow these cookies, you will experience less targeted advertising. We use Google Ads and may use Facebook Pixel for advertising purposes.

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on ecwingsnow.rest, including their names, purposes, types, and durations:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 Years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users within a 24-hour period. Analytics 24 Hours
_gat Google Analytics Used by Google Analytics to throttle request rate — limiting the collection of data on high-traffic sites. Helps manage the frequency of data collection requests. Analytics 1 Minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Stores and tracks conversions from Google Ads. Advertising 3 Months
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks visits across websites for retargeting purposes. Advertising 3 Months
cookieconsent_status East Coast Wings Stores the user's cookie consent preferences to avoid repeatedly displaying the cookie consent banner. Essential 1 Year
PHPSESSID East Coast Wings Preserves user session state across page requests. Essential for website functionality including order processing and user authentication. Essential Session
cart_session East Coast Wings Maintains items added to the shopping cart or food order across multiple pages during your visit. Essential Session
user_preferences East Coast Wings Remembers user preferences such as selected location, menu preferences, and display settings to personalize your experience. Functional 6 Months
language_pref East Coast Wings Stores the user's language preference to ensure the website is displayed in the correct language on return visits. Functional 1 Year
_ga_[ID] Google Analytics 4 Used to persist session state for Google Analytics 4 (GA4). Collects data on user interactions including page views, events, and conversions. Analytics 2 Years
IDE Google DoubleClick Used by Google's DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring ad efficacy. Advertising 1 Year

5. Third-Party Cookies and Services

In addition to the cookies we set ourselves, we also work with third-party service providers who set cookies on our website on our behalf. These third parties include:

5.1 Google Services

We use various Google services on our website, including Google Analytics, Google Ads, and Google Tag Manager. These services use cookies to collect information about how you use our website, to measure the effectiveness of our advertising campaigns, and to display relevant ads to you on other websites. Google's use of these cookies is subject to Google's Privacy Policy.

5.2 Facebook / Meta Pixel

We may use the Facebook Pixel on our website to measure the effectiveness of our Facebook advertising campaigns and to build custom audiences for advertising. The Facebook Pixel is subject to Meta's Privacy Policy.

5.3 Online Ordering Platforms

If you use our online food ordering functionality, third-party platforms that power our ordering system may also set cookies on your device to facilitate the ordering process, process payments securely, and prevent fraud.

6. How to Manage and Control Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:

6.1 Cookie Consent Tool

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can update your preferences at any time by visiting our cookie settings panel, accessible from the footer of every page on ecwingsnow.rest.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain types of cookies, or notify you when a cookie is set. Please note that if you choose to block all cookies, some features of our website may not work correctly.

Here are links to cookie management instructions for the most popular browsers:

6.3 Opt-Out Tools for Specific Services

You can also opt out of specific third-party cookies using the following tools:

  • Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting your data.
  • Google Ads Personalization: Manage your Google advertising preferences at Google Ad Settings.
  • Facebook / Meta Ads: Manage your Facebook advertising preferences through your Facebook Ad Preferences page.
  • Network Advertising Initiative (NAI): Use the NAI Opt-Out Tool to opt out of interest-based advertising from NAI member companies.
  • Digital Advertising Alliance (DAA): Use the DAA Opt-Out Tool to manage your advertising preferences.

6.4 Mobile Device Settings

If you access our website through a mobile device, you can control interest-based advertising through your device settings:

  • iOS (Apple): Go to Settings > Privacy & Security > Tracking, and disable "Allow Apps to Request to Track."
  • Android (Google): Go to Settings > Google > Ads, and enable "Opt out of Ads Personalization."

7. Impact of Disabling Cookies

While you have the right to disable cookies, doing so may affect your experience on our website. Below is a summary of how disabling different types of cookies may impact your visit to ecwingsnow.rest:

Cookie Type Impact of Disabling
Essential Cookies Disabling these cookies will significantly impair website functionality. You may be unable to place food orders, use our shopping cart, log into your account, or submit forms. Core website features will not work correctly.
Analytics Cookies We will be unable to track and analyze website usage patterns. This will not affect your browsing experience directly, but it will prevent us from improving our website based on user behavior data.
Functional Cookies Your personal preferences (such as your preferred location, saved menu items, and language settings) will not be remembered between visits. You may need to re-enter your preferences each time you visit our website.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. Disabling these cookies will not reduce the number of ads you see — only their relevance to you.

8. Cookies and California Privacy Rights

If you are a resident of California, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Some of the information collected through cookies may be considered "personal information" or "sensitive personal information" under these laws.

Under California law, you have the right to:

  • Know what personal information is being collected about you through cookies and tracking technologies.
  • Know whether your personal information is being sold or disclosed and to whom.
  • Opt out of the sale or sharing of your personal information for cross-context behavioral advertising.
  • Request deletion of your personal information collected through cookies.
  • Not be discriminated against for exercising your privacy rights.

To exercise these rights, please contact us using the information provided in the Contact section below, or visit our Privacy Policy page for more detailed information about your California privacy rights.

9. Do Not Track (DNT) Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you visit that you do not want to have your online activity tracked. Our website currently does not respond to DNT signals, as there is no consistent industry standard for how DNT signals should be interpreted and honored. However, you can use the cookie management tools described in Section 6 to control tracking on our website.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through a notice on our website.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of ecwingsnow.rest after any changes to this policy constitutes your acceptance of those changes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please contact us using the following details:

East Coast Wings

We aim to respond to all cookie-related inquiries within 30 business days in accordance with applicable U.S. privacy laws, including the CCPA/CPRA for California residents.